SEO stands for “Search Engine Optimization” which is a Digital Marketing Service that helps in increasing the quality and quantity of traffic to your website through organic, natural or earned search engine results. There are two main categories of Search engine optimization i.e. On-page SEO and Off-page SEO. They are like two faces of a coin, completely different still incomplete without each other. Similarly both on page and off page SEO are crucial for the success of SEO campaign.
Search engines look in two different directions while evaluating your website as compared to other websites on the web.
1. On-Page SEO considers what your website is about, in other words it is everything within your website like content, usage, etc. what you are ranked for.
2. Off-Page SEO considers your popularity and how authoritative is your website as compared to others. In other words, these factors decide your rank in online search results.
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| SEO in Delhi |
What is On-Page SEO?
On-page or on-site SEO is the process of optimizing different aspects of your website that affect your search engine rankings. It is something completely in our hands and we can alter them as and when required on our own website. Major factors included in this process are:
• Title Tags These are the tags that are displayed in search engine results pages as clickable headline, which are crucial for SEO. It is generally the title or concise description of the content written in page.
• Headings Headlines are the most dominant words written on any web page as they helps a visitor to judge the content suitability as per their need. These are largest words on the web page thus search engines give them relatively higher weightage in comparison to other words. Including target keywords in title can help a lot ensuring that it aptly describes the content of web page.
• URL Structure Including Keywords in your URLs of website is highly recommended under SEO campaign.
• Alt Text For Images It is similar to that player of the game who never faces audience but team is incomplete without him. It is the text that supports images visible to users and is used by screen reader software to help search engine in recognition. Adding target or main keywords always helps to achieve higher rank.
• Fast Loading Speed As we all know Time is Equivalent to money these days so everyone prefers fastest source of information including search engines like Google. Optimization of page for fast loading can fetch a higher rank.
• Page Content More useful content attracts more traffic thus leading to higher ranking.
• Internal Linking It refers to linking your website to other pages which is very useful for users as well as search engine.
These Digital Marketing Services in Delhi can be rendered by any SEO company in Delhi like State Services.
What is Off-Page SEO?
Off-page SEO focuses on increasing the positioning of your website in search engines. It involves increasing the authority of your domain through inter linking with other websites. It can be understood as a pool of resources, more resources implying better positioning. Think of the reason why Wikipedia always appear at the top in every search. Authority of your can be judged by scores known as “Domain Authority”.
The biggest factor behind Off-Page SEO is the quality and number of backlinks to your website. But keep in mind never compromise with quality in way of increasing quantity. Quality is always superior to quantity as it is easily achievable as compared to quality.
Now, we can conclude by saying that we can’t choose among on-page or off-page SEO but both have their own roles to play that are equally important for Gaining better position or ranking in search engines.
There is no need to wander here and there when “State Services” one of the best SEO Company in Delhi is here to provide all Digital Marketing Services in Delhi.
